Case Study · Charlotte, NC

A Charlotte concrete contractor generated $402,500 from paid ads.

Over roughly 15 months we ran the complete advertising and booking system for a concrete and hardscape contractor in the Charlotte market. It produced 406 booked estimates and 34 signed projects on $32,000 of ad spend. A 12x return.

Industry
Concrete & Hardscape
Market
Charlotte, NC
Engagement
~15 months
The Results
$402K
Revenue generated
12x
Return on ad spend
406
Booked estimates
34
Signed projects
The Starting Point

Good crews, unpredictable pipeline.

An established concrete and hardscape contractor in the Charlotte metro. Strong work, full crews, but a pipeline that leaned almost entirely on referrals and word of mouth. Steady some months, thin in others.

The goal was simple. A predictable flow of qualified estimates, and a schedule booked months out instead of riding the referral roller coaster.

The System

A filter, not a firehose.

We built the whole acquisition system around one idea: qualify before the calendar, so every estimate is with a real buyer.

The Results

Predictable estimates, on the calendar.

Estimates started landing in the first week. Over the engagement the system delivered a measurable pipeline, tracked end to end.

Before
  • Referrals onlyunpredictable flow
  • Price-shoppersunqualified inquiries
  • No paid pipelineexposed to slow stretches
  • Manualfollow-up and booking
After
  • 406 estimatesbooked on the calendar
  • 34 projectssigned and built
  • 89%inquiry-to-estimate rate
  • 12xreturn on ad spend
$402,500

in tracked revenue from 34 signed projects, on $32,000 of ad spend. Every estimate, project, and dollar measured.

Why It Worked

Qualified beats cheap.

One contractor per market

This market is proven. The seat is open.

We ran these numbers in the Charlotte market, and we take one contractor per market. If you run a concrete, hardscape, or outdoor-living business here, let's talk about what it could look like for you.

Book a call →

Numbers are from a real client engagement and reflect that business's market and execution. They are not a prediction of your results.

Book a call →